​Marketing: What's It All About?

​Marketing: What's It All About?

Posted on 23 November 2022

The marketing industry is huge. With so many different opportunities available, it can be hard to know where to begin! 

Its official definition is "a management process through which products and services move from concept to the customer. It includes identification of a product, determining demand, deciding on its price, and selecting distribution channels. It also includes developing and implementing a promotional strategy incorporating both outbound and inbound marketing."

In short, marketing is the process of creating value for a company through the creation and distribution of products or services. It is also the art of communicating this value to customers, to persuade them to purchase the product or service.

But, the more you dive into the field, the broader it gets. You can be as creative or tactical as you like, and the best part about it is that if it works, it works.

There are many different types of marketing jobs, from working in advertising agencies to managing social media accounts for businesses. No two marketing jobs are the same, which is one of the things that makes the field so exciting.

If you’re interested in a career in marketing, this blog will give you a better understanding of what it's all about.

The different types of marketing

There are many different types of marketing, each with its own objectives and strategies. The main types of marketing are:

Product Marketing

Product marketing is the process of bringing a new product to market. It involves market research, product development, pricing, and promotion.

Brand Marketing

Brand marketing is the process of creating and maintaining a strong brand identity. It involves developing a brand strategy, creating brand assets (such as a logo or website), and executing marketing campaigns that promote the brand.

Digital Marketing

Digital marketing is the process of using digital channels (such as email and social media) to generate leads and build relationships with customers and clients.

Direct Marketing

Direct marketing is the process of advertising directly to consumers through channels such as mail, email, or text message.

Inbound Marketing

Inbound marketing attracts customers to your company or product through helpful, relevant content. It involves creating and distributing content (such as blog posts, ebooks, and webinars) that educates and engages potential customers.

What does a day in the life of a marketer look like?

Marketing is a fast-paced and ever-changing industry, so no two days are the same. However, there are some common activities that marketers typically do each day.

Developing Marketing Plans

Marketing plans are the blueprint for how a company will achieve its marketing objectives. They detail the strategies, tactics, and timelines that will be used to reach the desired goals.

Creating and Executing Marketing Campaigns

Marketing campaigns are how a company promotes its products or services. They can take many forms, such as advertising, public relations, and events.

Managing Customer Relationships

Customer relationship management (CRM) is managing customer data and interactions. It helps marketers understand customer needs and track their behaviour over time.

Measuring Marketing Performance

Marketing performance measurement is the process of tracking the marketing team's stated goals and objectives versus actual results. It is measured using a selection of metrics and key performance indicators (KPIs), including return on investment, cost per sale, cost per lead, conversion rate, and customer lifetime value.

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The skills a marketer needs

There are many different skills that marketers need to be successful. Some of the most important skills are:


Creativity is important in marketing because it helps you create new and innovative ideas.


Communication is key in marketing because you need to be able to effectively communicate your ideas to others.


Analytical skills are important in marketing because you need to be able to analyse data to make informed decisions.


Organisational skills are major in marketing because you need to be able to effectively manage your time and resources.


Leadership skills are important in marketing because you may need to lead and manage a team of marketers.

The challenges faced by marketers

Marketers face many challenges, including:

Increasing Competition

There is increasing competition in the marketing industry, which makes it harder to stand out from the crowd.

Changing Technology

Technology is constantly changing, which makes it difficult to keep up with the latest trends.

Budget Constraints

Marketing budgets are often tight, which makes it hard to create effective campaigns.

Data Overload

There is a lot of data available, which can be overwhelming and make it difficult to make informed decisions.

The future of marketing

The marketing industry is constantly changing, and the future of marketing is uncertain. However, there are a few trends that are likely to shape the future of marketing, including:

Increased Focus on Digital Marketing

As more and more people spend time online, digital marketing is likely to become even more important.

Increased Focus on Data

As data becomes more and more available, marketers will need to become more data-driven in their decision-making.

Increased Focus on Customer Experience

As competition increases, marketers will need to focus on creating a positive customer experience.

Thinking of taking the step into a marketing career?
Take a look at our marketing vacancies here.
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