The Role of AI in Insurance

The Role of AI in Insurance

Posted on 08 April 2024

The Insurance industry, known for its traditional practices, is undergoing a significant transformation powered by Artificial Intelligence (AI). AI's ability to analyse substantial amounts of data and identify patterns is revolutionising how insurance companies assess risk, prevent fraud, and interact with customers.

What is AI in Insurance?

At its core, AI in Insurance is the use of intelligent algorithms and systems to automate and optimise critical insurance processes. This can include:

Machine Learning (ML): ML algorithms learn from data to make predictions, such as the risk of accidents or the likelihood of fraud.

Natural Language Processing (NLP): NLP allows AI to understand and respond to human language, enabling chatbots for customer service or analysing claim forms.

Computer Vision: AI can analyse images and videos, used for damage assessment in car accidents or property claims.

What’s it used for?

Major insurance companies use AI to enhance:

Assessing Risk

Historically insurance companies relied on applicants to provide information to assess their insurance risk, the issue with this is applicants can be dishonest or make mistakes which leads to inaccurate data. With machine learning, specifically NLP, insurers can sift through abstract sources of information like Yelp reviews and social media posts to pull together information to better assess the insurance provider's potential risk, with more accurate results.

Claims Processing

Chatbots powered by NLP can answer customer questions, gather information, and streamline the claims process. AI can also analyse images of damage to automate estimates and expedite payouts.

Fraud Detection
Fraud alert on laptop screen

AI is key to fighting against fraudulent claims, identifying suspicious patterns and flagging potential fraud attempts. French AI startup firm Shift Technology uses AI technology in their fraud prevention services, the machine learning algorithms have reached a 75% accuracy rate for detecting suspicious claims.

Reducing Human Error

AI can reduce the number of errors that are being made within Insurance jobs, these mistakes are often made as people are completing mundane and repetitive tasks causing them to get bored and tired which results in mistakes being made. Algorithms don’t deal with this issue, they are made to complete boring mundane tasks with accuracy.

AI's Reach Across Insurance Sectors

AI can span across the Insurance industry many sectors, including:

Life and Health Insurance: AI can analyse health data and lifestyle factors to offer more accurate life and health insurance quotes.

Cyber Insurance: As cyber threats evolve, AI can analyse network activity to detect intrusions and predict breaches, helping businesses mitigate risk.

Property Insurance: AI can analyse weather patterns and satellite imagery to assess and price property insurance for regions prone to natural disasters.

Car Insurance: AI can analyse images and videos, used for damage assessment in car claims.

Car being rear ended

Risks of AI

While there are many benefits to using AI, there are also risks to consider:

Bias: AI algorithms are only as good as the data they have been trained with. Biased data can lead to unfair pricing or coverage denials.

Job displacement: Automation through AI may lead to certain Insurance jobs facing a decline in certain areas of the Insurance industry.

Explainability: Complex AI models can be difficult to understand, making it challenging to explain decisions to customers.

The Future of AI in Insurance

The future of AI in Insurance is predicted to only accelerate more and more and will be widely adopted across the Insurance sectors as the benefits are valued.

We can expect to see:

More Personalised Insurance: AI will enable personalised policies based on individual risk profiles and behaviour.

Preventative Risk Management: AI will play a bigger role in identifying and mitigating risks before they become claims.

Enhanced Customer Experience: AI-powered chatbots and virtual assistants will provide 24/7 customer support and personalised recommendations to improve customer experience.

Medical form and stethoscope

While challenges with adopting new technologies remain, AI will continue to reshape how the Insurance sector operates.

Looking to discover new AI technologies in an Insurance role?

Click here to view our live Insurance Jobs

Share this article