For a startup in Manchester, every hire matters, and nowhere is that truer than in marketing. The right marketers can help you build brand awareness, generate leads, and drive growth. But when you’re competing with established companies (and limited budgets), building a marketing team can feel like an uphill battle.
That’s where creative recruitment strategies and the support of specialist marketing recruitment agencies in Manchester come in.
In this blog, we’ll explore practical ways to attract, hire, and retain the best marketing talent for your startup.
Why Marketing Recruitment Is a Challenge for Startups
Startups often struggle to compete with larger organisations that can offer higher salaries, slicker benefits, and brand recognition. But the truth is, many marketers are drawn to startups for the chance to:
Take ownership of projects
Experiment with new ideas
Make a visible impact
Work in a fast-paced environment
The key is knowing how to position your opportunity so it appeals to these drivers.
5 Creative Marketing Recruitment Strategies for Manchester Startups
1. Build Your Employer Brand Early
Even if you’re a small team, you can create a strong brand presence that appeals to candidates. Showcase your culture, values, and success stories on LinkedIn, Glassdoor, and your careers page.
Example: HubSpot built its employer brand by sharing stories from employees and celebrating its company culture online - a strategy startups can easily adapt at a local level.
2. Partner with a Specialist Marketing Recruitment Agency
Working with marketing recruitment agencies in Manchestergives startups access to talent they might never reach alone.Experienced recruiters have networks of passive candidates (those not actively job-hunting) and understand what motivates top marketers to move roles.
Explore our Marketing Recruitment Services
3. Offer Flexibility Instead of Just Salary
You may not be able to compete with the pay packages of big corporates, but you can compete with flexibility. Options like hybrid working, four-day weeks, or remote-first policies are highly attractive to marketing professionals.
4. Focus on Growth Potential
Marketers joining startups often want rapid career progression. Highlight how your company offers opportunities for responsibility and advancement, something larger organisations may not provide as quickly.
5. Use Project-Based Hiring to Start Small
If you’re unsure about committing to a full-time hire, consider project-based recruitment. Hiring marketers on a contract or freelance basis for campaigns, product launches, or social media pushes can help you scale your team strategically without overspending.
Why Manchester Startups Work with Get Recruited
At Get Recruited, we understand the challenges startups face when it comes to building a marketing team.
Here’s why Manchester businesses choose us:
Local Expertise: We know the Manchester market inside out.
Extensive Networks: Our recruiters connect with marketers across digital, content, PR, and brand.
Startup Focus: We tailor strategies to attract candidates motivated by growth and innovation.
End-to-End Support: From job spec advice to onboarding, we make the recruitment process seamless.
Ready to start building your marketing team? Fill in the enquiry form below and our consultants will be in touch.
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For startups, the ability to hire the right marketing talent can be the difference between scaling successfully or struggling to grow. By combining creative strategies with the expertise of marketing recruitment agencies in Manchester, you can attract the marketers who will drive your business forward.
At Get Recruited, we’re here to help startups like yours build marketing teams that deliver results.