Salary benchmarks and hiring insight to shape 2026 decisions
The London marketing market remained competitive throughout 2025. Demand stayed strong across digital performance, brand marketing, CRM, eCommerce and content roles. At the same time, candidates became more selective, placing greater emphasis on salary, development, flexibility, and clarity around role scope.
Based on our 2025 London marketing salary survey, built from real hiring activity across permanent and interim recruitment, this guide sets out current salary benchmarks for key marketing roles. It is designed to support employers planning for 2026 and professionals assessing their next career move.
Choosing the right partner matters. The marketing recruitment agencies you work with should bring real evidence from the market, not generic averages. If you are reviewing options across marketing recruitment agencies in London, this guide shows the level of detail employers and candidates should expect from specialist marketing recruiters in London and experienced marketing recruitment agencies.
London Marketing Salaries 2025: At a glance
This salary guide reflects 2025 hiring activity across London marketing jobs
It covers junior, mid-level and senior marketing roles
Salary ranges reflect base pay only, excluding bonus or equity
Data is intended to support 2026 hiring plans and career decisions
Insights are drawn from live recruitment activity rather than advertised averages
If you are researching the best marketing recruitment agencies, look for this combination of salary benchmarking, role scoping and real market feedback. That is what strong marketing recruitment agencies in London deliver in practice.
Who this salary guide is for
This guide is designed for:
Hiring managers setting salary bands for London marketing teams
Business leaders planning marketing headcount for 2026
Marketing professionals benchmarking pay before changing roles
Candidates exploring marketing jobs in London or London marketing jobs across specialist disciplines
Employers comparing marketing recruitment agencies or speaking to marketing recruiters in London about hiring plans
It is also useful if you are searching for a marketing recruitment agency in London and want a guide grounded in real market benchmarks.
2025 London marketing salary benchmarks (base salary)
All figures reflect London-based roles in 2025 and represent base salary only, excluding bonus, commission, or long-term incentives.
What influenced salaries in London during 2025?
Across marketing jobs in London, several themes appeared consistently.
Hybrid working became an expectation rather than a benefit
Roles offering two to three days working from home typically attracted stronger shortlists and improved interview attendance. Employers offering hybrid working often filled roles faster at market rate.
Performance marketing skills attracted the strongest salary premiums
Candidates with hands-on experience across PPC, SEO, conversion optimisation, and measurable reporting consistently commanded higher salaries, particularly in PPC Specialist, SEO Specialist and Digital Marketing Manager roles.
CRM and retention marketing became a priority
Businesses invested more in lifecycle marketing, customer retention and personalisation. This pushed up salaries for CRM Marketing Specialist and Email Marketing Specialist roles, particularly where candidates had strong automation and segmentation capability.
Role clarity mattered as much as pay
Employers who defined scope, deliverables and progression clearly hired faster than those with vague job descriptions. This was particularly noticeable in marketing manager jobs, where responsibilities can vary significantly.
These factors are expected to continue shaping salary expectations into 2026.
Role-by-role salary insight (London, 2025):
Digital Marketing Executive salaries in London
£35,000 to £55,000
Digital Marketing Executive roles remained competitive throughout 2025. Higher salaries were typically offered where candidates managed campaigns rather than supporting them. The strongest packages were seen where candidates had experience in paid social, PPC support, reporting, content scheduling, landing page optimisation, and campaign performance analysis.
This is one of the most searched roles across marketing jobs in London, particularly for candidates actively applying for digital marketing executive jobs in London.
Digital Marketing Manager salaries in London
£50,000 to £70,000
Digital Marketing Manager salaries increased in 2025, particularly for roles that required full ownership of performance channels, budget accountability, and growth targets. Higher offers were typically linked to experience across acquisition channels, reporting, conversion optimisation and multi-stakeholder management.
Hiring was strongest in businesses where digital marketing directly influenced revenue or pipeline.
Traditional Marketing Executive salaries in London
£30,000 to £43,000
Traditional Marketing Executive roles remained steady throughout 2025, particularly in professional services, education, property and corporate environments. Higher salaries were linked to event experience, campaign coordination, and content development across print and offline channels.
Traditional Marketing Manager salaries in London
£50,000 to £73,000
Traditional Marketing Manager salaries varied widely based on scope. The highest salaries were offered where roles included full campaign planning, budget management, supplier control, and stakeholder engagement. Candidates also performed strongly where they could show leadership experience and structured delivery.
SEO Specialist salaries in London
£30,000 to £51,000
SEO Specialist hiring remained strong across eCommerce, SaaS and media businesses. Higher salaries were linked to technical SEO competence, measurable performance improvements, strong reporting skills, content strategy alignment and experience collaborating with developers.
SEO Specialist roles continue to be one of the most competitive areas across London marketing jobs.
PPC Specialist salaries in London
£29,000 to £48,000
PPC Specialist salaries increased in 2025, where candidates managed significant spend, delivered strong ROAS, and owned testing strategy. Multi-platform experience across Google Ads, Microsoft Ads and paid social often attracted higher offers.
PPC specialists remained high demand hires across marketing recruitment agencies in London throughout 2025.
Content Marketer salaries in London
£35,000 to £55,000
Content Marketer roles remained in demand throughout 2025. Higher salaries were typically offered where candidates had SEO led content planning, long-form writing experience, distribution strategy, and an ability to link content performance to pipeline or traffic growth.
Copywriter salaries in London
£28,000 to £43,000
Copywriters continued to be hired across agency and in-house settings. Higher salaries were linked to candidates who could write conversion-focused copy across landing pages, email sequences, paid ads, and brand messaging.
Copywriter jobs in London remained competitive in 2025, particularly where roles required commercial impact.
Brand Manager salaries in London
£38,000 to £52,000
Brand Manager hiring remained consistent across FMCG, retail, consumer and service sectors. Higher salaries were most common where candidates had a track record in campaign leadership, positioning projects, supplier management, and strong stakeholder exposure.
Marketing Director salaries in London
£90,000 to £130,000
Marketing Director salaries reflected leadership impact. Higher packages were typically linked to candidates with responsibility across strategic growth, multi-channel marketing leadership, team management, stakeholder influence and long-term business performance.
Marketing Director roles were most competitive in high-growth and transformation environments.
CRM Executive salaries in London
£32,000 to £45,000
CRM Executive salaries increased where roles involved campaign delivery, segmentation support, automation flows and performance reporting. Higher offers were common where candidates had experience with retention journeys and confidence using CRM tools.
CRM Manager salaries in London
£45,000 to £65,000
CRM Manager roles varied significantly depending on strategy ownership and data complexity. Higher salaries were most common where candidates led lifecycle strategy, managed retention planning, built segmentation structures, owned automation and partnered closely with commercial stakeholders.
CRM Manager hiring remained a high priority for businesses focused on customer growth
Marketing Analyst salaries in London
£34,000 to £56,000
Marketing Analyst salaries increased where businesses demanded sharper insight and clearer attribution. Higher salaries were linked to dashboarding capability, data interpretation, commercial recommendation-making, and advanced reporting skills.
eCommerce Executive salaries in London
£26,000 to £36,000
eCommerce Executive roles remained active in consumer and retail markets. Higher salaries were linked to platform experience, merchandising responsibility, product upload management, reporting, and trading support.
eCommerce Manager salaries in London
£45,000 to £70,000
eCommerce Manager salaries rose in 2025 where roles carried commercial responsibility, trading performance targets, conversion optimisation input and ownership of online revenue. Higher offers were most common where candidates managed platforms, agencies and performance reporting.
eCommerce Manager hires were particularly competitive in retail and consumer brands.
Social Media Executive salaries in London
£28,000 to £38,000
Social Media Executive roles remained popular across agencies and in-house teams. Higher salaries were offered where candidates created content independently, supported influencer outreach, owned scheduling and reporting, and could demonstrate strong engagement outcomes.
This is a common entry pathway into Social Media Manager roles.
Social Media Manager salaries in London
£40,000 to £65,000
Social Media Manager salaries increased where roles involved strategy, performance analysis, influencer partnerships and measurable engagement outcomes. Higher salaries were most common where candidates could show growth, content planning, and audience development.
PR and Communications Executive salaries in London
£30,000 to £45,000
PR and Communications Executive salaries varied depending on sector and brand profile. Higher salaries were linked to media relationship strength, corporate communications support, internal communications and strong writing ability.
PR and Communications Manager salaries in London
£45,000 to £65,000
PR and Communications Manager roles commanded higher salaries where candidates led strategy rather than delivery only. Premium offers were common where roles included reputation management, crisis communications, senior press engagement and leadership stakeholder management.
This role is increasingly relevant for employers building brand credibility and external presence into 2026.
Common salary questions for London marketing roles
What is the typical salary for a Digital Marketing Manager in London in 2025?
Digital Marketing Managers in London typically earn between £50,000 and £70,000, depending on scope, channels owned, and revenue responsibility.
Are marketing salaries in London expected to rise in 2026?
Based on 2025 hiring behaviour, salaries are expected to remain competitive, particularly for performance marketing roles, CRM skills, and analytical capabilities.
Does hybrid working affect marketing salaries in London?
Hybrid working has become a baseline expectation for many candidates. Roles offering flexibility typically attract stronger candidates and fill faster at market salary.
What are the hardest marketing roles to hire in London?
Throughout 2025, some of the most competitive roles were Digital Marketing Manager, PPC Specialist, SEO Specialist, CRM Manager, eCommerce Manager and Social Media Manager, particularly where businesses required measurable outcomes and strong stakeholder engagement.
How this salary data was compiled
This London marketing salary guide is based on:
Permanent and interim hiring activity across London during 2025
Candidate registration, interview feedback and active hiring pipelines
Offer levels and accepted salary ranges discussed throughout recruitment processes
Market benchmarking insights used to support 2026 planning
Figures reflect typical hiring ranges rather than outliers and are reviewed with 2026 decisions in mind.
What this means for 2026
For hiring managers, realistic salary benchmarking, clear role definition, and decisive hiring processes will remain critical. Under-benchmarking and delays are still two of the biggest causes of failed marketing hires in London.
If you are comparing marketing recruitment agencies in London, focus on partners who can provide role-specific ranges and real market feedback. The best marketing recruiters in London combine accurate benchmarking with strong candidate engagement and speed to hire.
For job seekers, understanding current market salary ranges is essential when assessing opportunities and negotiating progression. Candidates who can demonstrate measurable outcomes, commercial impact and clear channel ownership will remain in the strongest position throughout 2026.
Last reviewed: December 2025
Next review: Q4 2026