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2025/2026 Employer Branding Playbook

In today’s competitive market, your employer brand is your biggest hiring advantage.

Top candidates aren’t just choosing jobs, they’re choosing companies whose values, culture, and purpose align with their own. With 75% of job seekers researching employer brands before applying, your reputation directly impacts your ability to attract and retain high performers.

That’s why we’ve created our free Employer Branding Playbook. An actionable guide to help you build a reputation that attracts the best, keeps them engaged, and positions your company as a destination employer.

Inside the Guide, You’ll Discover:

Just enter your details below to get your free copy.

  • Building an employee brand
    The five pillars of employer branding and how to implement them
  • Employee advocacy icon
    How to leverage employee advocacy to attract hidden talent
  • Defining employee brand icon
    How to define and activate your Employee Value Proposition
  • Trend graph icon
    The 2025/26 trends shaping employer branding

FAQs

Why should I download the Employer Branding Playbook?

Because in 2025/26, employer branding is no longer optional. This guide gives you proven strategies to stand out, attract better candidates, and retain high performers in a competitive market.

What will I learn from the playbook?

You’ll learn how to build a strong EVP, optimise your digital presence, improve the candidate experience, and leverage employee advocacy. It’s a step-by-step framework to strengthen your reputation as an employer of choice.

Who is the playbook for?

This resource is for business leaders, HR professionals, and hiring managers who want to attract top talent and reduce turnover by creating a brand people trust and admire.

How can Get Recruited help with employer branding?

Since 2006, Get Recruited has partnered with businesses across the UK to build high-performing teams. Beyond recruitment, we help you shape your employer brand through data, market insights, and proven hiring strategies.

What makes Get Recruited different from other recruitment agencies?

We don’t just fill roles, we help you build a talent pipeline. With 82% of our placements coming from passive candidates and a 94% retention rate after 2 years, we ensure your employer brand attracts and keeps the right people.